If you’re looking to build an audience for your new product or service, it’s important to get on this train sooner rather than later. This “brand new thing” is likely to be more successful if you’re able to create a good relationship with your audience.
Instagram Guides are a great way to get started with social media marketing. By following our step-by-step guide, you’ll learn how to make Guides and use them as part of your social media marketing.
What Are Instagram Guides?
Instagram Guides first appeared on the platform as a feature exclusively meant for health and wellness industry-related accounts. For example, if you were a mental health or a well-being specialist, you could create a guide on “Top Breathing Exercises to Reduce Anxiety” and have a guide with a series of Instagram posts in it, each talking about a separate exercise.
Instagram Guides let you group your posts together and make it easier for other users to discover.
There are endless ways to create guides for Instagram, and the possibilities are endless. If you have an online shop or brand, you can create guides specific to that. If you’re a travel blogger, you could create guides with different destinations that you visit. If your niche is lifestyle, you can make gift guides for people featuring your favorite products and items.
How to Make Guides on Instagram
- Choose a topic that’s popular on Instagram and write about it in an engaging and informative way.
- Share your guide on social media, using hashtags (#instagramguides #growinginfluence) to help people find it easier.
- Use the guide as a resource for your own Instagram account, sharing tips and tricks along the way.
Instagram allows you to find places by searching for them, from the places you’ve saved before, or from the places you’ve featured on your Instagram posts. If you select this option, you can also include accompanying posts from your past Instagram accounts. ..
If you’re looking for products to feature on your Instagram shop, you can use the Search function to find them. You can also save products in your Wishlist or from your Instagram shop.
To add posts you saved, go to the Posts tab on your Dashboard and select the Posts you want to add. To add your own posts, go to the Posts tab on your Dashboard and select Add New Post. ..
If you publish your guide right away, the “Guide” icon appears on your Instagram profile. ..
After you publish your guide, other users will be able to view it as well.
How to Share Your Guides on Instagram
You can share your Instagram Guides on your regular posts, as well as to direct messages (DMs). Other users can also share your Instagram Guides.
To share an Instagram guide, open the guide, then click the paper plane icon in the upper right corner of the screen.
You can share your story with others by sharing it from the pop-up menu. You can also send it to someone via a DM. If you’re sending it to another user as a DM, you can also include a text message with it.
Sharing your new guide to your Instagram Stories is a great way to promote it to the users who might have missed it in their news feed. You can also include a short explanation for what’s included in your guide and why they should check it out.
Where to Find Instagram Guides
If you’re looking to create a guide, we recommend following these tips:
- Look for guides by other Instagram users and influencers to get inspiration and motivation.
- Use these guides as a starting point, but be creative and come up with your own ideas and products.
- Be sure to share your guide with others on social media so that they can see what others have created and also get inspired by it.
To find Instagram Guides by a creator, visit their profile page and select the Guides icon. There you’ll find a selection of Instagram Guides by that user.
Instagram Guides are randomly appearing on the Explore page when browsing through the content.
Guide Your Followers Through Your Instagram Content
Instagram doesn’t allow you to go back and rearrange old posts in a new order, so using Guides is a great way to make sure the users view your content in a way that you want them to. You can also use Guides to bring your followers’ attention to your most important posts or valuable products.
